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Why Your B2B SaaS Company Needs a Marketing Strategy, Not Just Tactics

Strategy /

Why Your B2B SaaS Company Needs a Marketing Strategy, Not Just Tactics Many B2B SaaS companies focus heavily on marketing tactics—running paid ads, improving SEO, posting on LinkedIn—but struggle to see real business impact. The problem? Tactics alone aren’t enough. Without a cohesive marketing strategy, these efforts remain disjointed, leading to inconsistent messaging, wasted budgets, […]

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ROAS vs. CPA – Which Metric is Best for Your Business?

Advertising /

ROAS vs. CPA – Which Metric is Best for Your Business? When evaluating marketing performance, businesses often look at two key metrics: ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition). But which one is the right metric for your business? The answer depends on your marketing goals, sales cycle, and profitability model. What

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Is a Simple “How Did You Hear About Us” Form Better Than a Multi-Touch Attribution System?

Attribution and analytics /

Is a Simple “How Did You Hear About Us” Form Better Than a Multi-Touch Attribution System? Every marketer wants to know what’s working. But when it comes to attribution, companies often face a choice: keep it simple with a ‘How did you hear about us?’ form or invest in an expensive multi-touch attribution system. While

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