ROAS vs. CPA – Which Metric is Best for Your Business?
ROAS vs. CPA – Which Metric is Best for Your Business? When evaluating marketing performance, businesses often look at two key metrics: ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition). But which one is the right metric for your business? The answer depends on your marketing goals, sales cycle, and profitability model. What […]
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